Dream Wedding
Dream Wedding
“ Next chapter if your life begins”
ROLE - Ux/Ui & Research
DURATION - July 2021 to Sep 2021
TOOLS - Adobe xd, Framer, Photoshop
The Product Vision
The Dream Wedding is a website to help people to plan their dream wedding. For this project, I decided to use a goal-directed design method that will leads to a time-saving and customized website for people to plan their dream wedding. Dream Wedding mainly focuses on people who want to get married.
“ Next chapter if your life begins”
Problem
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People are not aware of options they have in their budget.
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With a busy schedule, it is difficult to plan a perfect wedding with all the arrangements.
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It is difficult to explore all the places for weddings.
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There are so many arrangements to be done but all are not available on one platform.
​Solution
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Dream wedding will provide you with all the information about places that match your budget.
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In Dream Wedding, there is a list of planners who will work according to the user and help them to plan their dream wedding.
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Dream Wedding will provide a list of places from farmhouse to church.
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Dream Wedding has a list of all arrangements from planning bachelorette parties to bedai.
Process
Competitive analysis
I looked at several potential competing companies, and although none of them are giving services like Dream Wedding, they are providing similar services related to weddings.
Kickoff
In this project, I took a goal-directed design approach that proved to be quite effective in my design efforts. I followed personas, hypotheses throughout the process.
I started by asking these questions to myself.
Research
I started user research with a motto to understand what exactly the user wants for this I have done an online survey.
Most of the people said they have no idea on the website present, and would like to witness a website or app which provides a one stop solution to all the wedding needs. And few people also asked if they get option to customize their own wedding.
1
Desired age for marriage is around 24-35.
3
People are willing to have a customized theme wedding if it is coming within budget.
2
The best wedding service considered by people is full wedding and coordination.
4
People would consider a one stop solution for fulfilling all wedding needs.
Problem Statement
Finding the vendors - It requires a lot of effort and time to find, select and book the vendors on the basis of spending limit availability and many other parameters, it is difficult to get the desired vendor for the selected date.
Communication gap - It is one of the major issues being faced by the people while planning a wedding which in result causes bad coordination and because a total failure.
Empathy Mapping
Persona
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Persona
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Scenario & Storyboard
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Information Architecture
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Paper Wireframe
Digital Wireframe
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A/B Testing
UI A
UI B
In A/B testing it was found user's like UI B more than UI A , so I decided to move further with UI B.
User Testing
I conducted user testing before moving forward with the Hifi prototype and I found out there were certain problems users were facing in the design process.
' biggest worry': “what’s covered and not covered?”
Another insight was that users expressed a desire for the website to consider their entire wedding activities. They provided feedback that the website should include information like list of available venues, decoration
Challenges arrived after the usability study.
Challenge 1
After a usability study, it was found that there are so many types of weddings based on different religions. Putting it all together would be confusing.
-So I added each section for the type of wedding.
Challenge 2
Many other ceremonies were part of the wedding.
-I tried to cover all the functions.
Challenge 3
Users want to save locations and decorations for later so that they can analyze which suits them best and then they go for booking.
-I added an add-to-cart option so that they can review easily.
Challenge 4
It was different for some users to plan the whole wedding because of a busy schedule or not having a proper idea.
-So I added an option where they can book a wedding planner.
Final Product
After doing all the improvements, here is the final product.
Accessibility consideration.
Provide access to users who are visually impaired through adding alt text to images for screen readers.
Used icons to help make navigation easier.
Used images of every service to help users with what they need.
Button
#B982DA
Segeo UI
Style guide
Combining colors like pink, purple I wanted to express to users how beautiful their future is going to be filled with love and enjoyment.
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#F49FB6
#BDD1C5
#E6C2BF
Font
Josefin Sans
Next step
To repeat the whole process again and make changes for making website more perfect to use.
Takeaway
As I was doing research I felt more connected towards the culture and how versatile, happening and important little details play in life.
I learned so many concepts while using a design system. I learned designs are exclusively important. I learned having a good process will automatically land to Business growth.